RESOURCES

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PayPay is Japan’s Favorite Mobile Payment Solution: Drivers of Consumer Awareness and Actual Behavior

Discover how PayPay dominates Japan's mobile payment market in brand metrics such as awareness, favorability, and consumer preference.
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LinePay leads Taiwan's Mobile Payment Market: The Gap Between Consumer Perception and Behavior Drivers

Explore LinePay's leadership in Taiwan's mobile payment market, key brand metrics, and insights into consumer preferences that drive trust.
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How Brands Can Engage Gen Z: Loyalty, Influencers, and the Power of Authenticity

Discover how to engage with Gen Z, the digital-native generation that already wields significant buying power. Explore effective strategies to connect with this crucial demographic and secure your brand's future.
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Smartphone Market Trends in Asia 2024: Consumer Behavior and Industry Insights

Explore the expanding smartphone market across Asian countries. Discover trends, challenges, and strategic insights from our report.
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Analyzing Asia’s Online Shopping Trends: Consumer Behavior and Market Changes

Discover online shopping trends in the Asia-Pacific region. Understand the industry's impact through consumer behavior and government policies.
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Trends in the Asian Retail Market: Robust Consumption in Indonesia, Uncertain Outlook in Japan

Discover trends in Asian retail, highlighting strong Indonesian spending and Japan's uncertainty. Key insights on industry shifts across six countries.
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Unlocking Vietnam's Loyalty Market: Trends, Strategies, and Future Growth

Explore the booming loyalty market in Vietnam, projected to grow by nearly 30% by 2028. Discover strategies to boost customer engagement.
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Asian Mobile Payments Surge Post-Pandemic: Key Insights into Growth, Innovation, and Policy Adjustment

Discover how mobile payments are transforming the Asian market in 2024. Explore key insights on industry direction and consumer behavior.
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What is Zero-/First-Party Data and Why It's Important

Discover the importance of zero-/first-party data and learn how businesses can leverage it through loyalty programs.
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2024 Major Shake-up in Asia-Pacific Food Delivery Market: New Dominance and Market Opportunities

A recent survey on the Asian food delivery market focused on industry direction, demand changes, government regulation, and consumer intentions.
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2024 Insights into the Asian OTT Streaming Media Market: Opportunities and Future Trends

Explore the booming OTT streaming media market in Asia. This survey analyzes six key countries, offering vital insights to capitalize on growth opportunities.
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Consumer Buying Intentions and Brand Loyalty in the Taiwanese Hot Pot Market

We conducted an online survey of Taiwan's top five hot pot brands, focusing on consumer purchasing intentions and brand loyalty.
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