September 7, 2023
Now that the situation abates after weeks of stringent COVID alert, the government has eased the restrictions from level 3 to level 2. Meanwhile, Taiwanese netizens are becoming more optimistic towards the macro environment in the coming year.
While people are making fewer trips outside during the COVID alert, young groups (those under 39) continue to increase their budget for packaged foods. This remains to be an excellent opportunity for e-commerce companies to reinforce and improve their marketing strategies on packaged foods targeting young consumers.