September 7, 2023
We can assume Taiwanese in general think the COVID situation has improved a lot, but they are being rather cautious and conservative about the future. Earlier this year, women's vaccination intent was rather low, but now both genders show no much difference in the intent and percentage. Based on we can say being vaccinated against COVID has become the national consensus.
The stay at home lifestyle has gradually become the new normal and the consumption patterns shaped by its influence are the new ordinary for businesses. With the rollout of the quintuple stimulus voucher program, businesses should lay out strategies for consumers, aiming at altering their budget allocation and spurring spending on non-necessities.