RESOURCES

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Maximising Loyalty Program Engagement —Best Practices 2023

Understand customer dropout reasons and discover strategies to amplify the participation rate and maximize engagement for your loyalty program.
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Understanding Single Customer View : The Essential Guide for Modern Customer Engagement

Learn the significance of Single Customer View (SCV) and explore its crucial role in customer engagement and how businesses can effectively use it.
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Industry Trends: Japanese Internet Users' Perspective on the Post-COVID Era - July 2023

Japan has been experiencing a gradual increase in the number of new covid-19 patients. We deep dive into consumers' perspectives in the post-COVID era.
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Industry Trends: Decoding AI Adoption in Taiwan - August 2023

This survey reveals the perceptions, concerns, and hopes of Taiwanese internet users regarding AI, offering valuable insights for decision-makers across various sectors in the post-COVID era.
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Industry Trends: Navigating the Waves of COVID-19 in Japan - June 2023

The global impact of the pandemic remains unrelenting, with Japan recently facing its ninth wave of COVID-19.
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Industry Trends: Understanding the Digital Consumer in Japan - August 2023

In Japan, over half of internet users are embracing mobile payments and internet banking, driven by convenience, security, and transaction fees.
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Consumer Research: A Detailed Insight

Learn how an understanding of customer needs and preferences can drive product development and effective marketing strategies.
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Understanding Research Panels: A 2023 Guide to Data-Driven Business Success

Learn how businesses utilise research panel tools to gain targeted insights, enhance strategies, and drive success in today's dynamic market.
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Industry Trends: Understanding the Podcast Listener in Japan - June 2023

The survey indicates that 26.9% of Japanese Internet users know about the podcast, with the younger generation showing slightly higher awareness.
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Mastering Personalised Marketing for Success: A 2023 Guide

Boost your business's growth in 2023 and beyond with our comprehensive guide to mastering personalised marketing.
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Industry Trends: Australian Auto Market - May 2023

Our recent study delves into the automobile brand perceptions and preferences of Australians, providing invaluable insights for decision-makers.
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The Importance and Benefits of Personalised Marketing - A Deep Dive into Personalised Marketing

Discover the pivotal role of personalised marketing in business growth. Learn about its benefits, real-world examples, and its synergies with market research.
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