August 14, 2024
In today's rapidly evolving business landscape, sustainability isn't just a buzzword—it's a fundamental driver of consumer behavior. As companies strive to align with Environmental, Social, and Governance (ESG) principles, understanding what truly resonates with consumers has never been more crucial.
Our "Japan Consumer ESG Readiness 2024" report reveals critical insights into how Japanese consumers perceive and respond to ESG messaging. The findings indicate that while consumers express a strong interest in social themes such as chemical safety and diversity, these factors do not necessarily drive their purchasing behavior. Instead, themes related to governance—such as tax transparency, community relations, and compensation practices—play a more significant role in shaping consumer actions.
Are you looking to deepen your understanding of how to connect with your audience on ESG issues? This report delves into the hidden drivers that can help brands build trust and encourage consumer engagement. From tailoring messages to different age groups to leveraging mobile campaigns, the report provides actionable recommendations for businesses seeking to enhance their ESG communication strategies in Japan.
Unlock the full potential of your ESG messaging!
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