Survey Report: Passive behavioral data tracking Taiwan Taxi Rider Research

This report delivers the latest findings from an in-depth analysis of taxi app users in Taiwan, including Uber, 55688, and other platforms.
By leveraging passive digital behavior tracking, the study uncovers app usage patterns, advertising impact, and user profiles, offering critical insights for gaining a competitive edge in the mobility and related industries.

Key findings

• Distinctive Uber User Traits: Uber users are predominantly younger (in their 20s) and high-income earners who value privacy and personal time.
• High Brand Loyalty: Uber users show strong loyalty, rarely using other taxi apps, and have a strong connection with Uber Eats.
• Advertising Challenges: While effective for brand awareness, Uber ads require better targeting to attract new users. Youth-focused social platforms are key to success.

Download Our Latest Report

This report offers an in-depth analysis of taxi app users in Taiwan, including Uber, 55688, and others. It highlights the strong brand loyalty of Uber users, their focus on personal needs, and their preference for youth-oriented digital platforms.

Discover how to optimize your marketing strategies, refine user engagement approaches, and build a stronger competitive edge in Taiwan’s mobility market with the insights from this report.

Maximize your business strategies and forge deeper connections with your target audience like never before!

Download the report here!