Report: HELM Asia - Indonesia Consumer ESG Readiness Report 2024

In a world where ESG (Environmental, Social, Governance) considerations are shaping the future of industries, understanding the Indonesian consumer perspective is essential. Indonesia, with its fast-growing economy and young, digitally connected population, offers a unique lens into how ESG themes resonate across different demographics and generations.

Our newest report, "Indonesia Consumer ESG Readiness Report 2024," delves into the key factors influencing consumer trust and decision-making in this market. From the rising importance of governance themes like transparent Compensation Practices to the ways brands can effectively address generational priorities, this comprehensive study provides actionable insights to help businesses foster meaningful engagement and long-term loyalty. Explore how your ESG strategies can align with the aspirations of Indonesia’s diverse consumers and drive impactful change.

Key findings

• Trust Anchored in Governance: Ownership Structure & Shareholder Rights, ESG Leadership, and Compensation Practices are pivotal in building trust and driving consumer action in Indonesia

• Generation-Specific ESG Priorities: Younger consumers seek actionable, immediate ESG initiatives, while older demographics emphasize enduring impact and governance integrity, necessitating customized strategies.

• Smartphone-Centric Outreach: With smartphones as the dominant information tool, brands must prioritize mobile-optimized campaigns to connect effectively with Indonesian audiences.

Download Our Latest Report

This report reveals essential insights into Indonesian consumers' ESG perceptions, showcasing governance themes like Ownership Structure & Shareholder Rights and ESG Leadership as pivotal in building trust and inspiring action. While ESG awareness grows, Indonesia’s diverse cultural and generational landscape poses unique challenges in delivering messages that resonate widely. Learn how to tailor your approach, meet consumer expectations, and drive meaningful engagement in this dynamic market.

Unlock the power of targeted ESG strategies and elevate your brand’s connection with Indonesian audiences today!

Download the report here!