Despite the growing buzz around electric vehicles, gasoline cars through dealerships remain mainstream, with 59.4% of decision makers opting for new cars and 40.6% choosing used cars.
Toyota emerges as the clear market leader across all brand funnel stages, boasting strong awareness among consumers.
Mazda leads in various measures but struggles with the lowest Net Promoter Score (NPS). Ford, Hyundai, Kia, and Mitsubishi exhibit weaknesses in consideration and purchase stages.
