June 11, 2024

Industry Trends: Grasping Opportunities and Risks in Taiwan's Mobile Gaming


Taiwan Mobile Gaming  - Mar 2024



As indicated by the data from Statista, the mobile gaming market in Taiwan is thriving, with the market size projected to reach $1.27 billion by 2024. It will exhibit a steady growth rate, with a compounded annual growth rate (CAGR) estimated at 5.71% from 2024 to 2027. Therefore, the market size is expected to reach $1.5 billion by 2027, and the number of mobile game users will increase to 6.8 million. By 2024, the average revenue per user (ARPU) is expected to reach $206.10.


Strong Demand for Industry Innovations and Changes

As per Z.com Engagement Lab's latest survey, Taiwanese netizens hold a positive outlook on the future development of the mobile game industry, with an overall future development index of 72.22 points. Men are even more optimistic.


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Moreover, there is a high call for ongoing industry changes, with an industry change index of 70.6 points. Signaling opportunity for new/innovative ideas to disrupt the market.


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In terms of future consumption, the overall netizen score is 53.45 points, suggesting that the overall market consumption in the coming year will not change significantly compared to the past year.


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Three-quarters of Taiwanese netizens obtain information about mobile games via the internet.


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Taiwanese netizens prefer local mobile games and recommend Japanese games for overseas productions. When deciding whether to consume, innovation and technological application, practicality, and cost-effectiveness are the three main factors that Taiwanese netizens are most concerned about.


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Coping Strategies: Embrace Local Culture, Innovate, and Enhance Practicality

In the rapidly evolving mobile game market, Taiwan's mobile game industry is facing unlimited opportunities and challenges. From the survey data of Z.com Engagement Lab, we can see that this industry is at a critical turning point. For decision-makers, this not only means that we need to formulate sophisticated strategies to promote further development but also need to cautiously cope with possible risks. The following are opportunities, risks, and coping strategies for decision-makers in the Taiwanese mobile game industry:


  1. The income of Taiwan's mobile game market is increasing continuously, showing strong willingness to pay in the market, which is a potential business opportunity.
  2. Taiwanese netizens are optimistic about the future development of the mobile game industry, indicating that the market is open to new products and technologies.


  1. It is expected that the market's buying power will not change significantly in the next year, which may mean that the market growth rate will slow down.
  2. Taiwanese netizens prefer local and Japanese mobile games, and foreign mobile games may face the risk of lower market acceptance.

Coping strategies

  1. Enhance the understanding of local culture and needs and integrate these elements into game design to increase market acceptance.
  2. Make innovation and technological application an important development objective, enhance the practicality and cost-effectiveness of the game to attract more users.





Z.com Engagement Lab will continue to track the Mobile Game Consumer Survey of the Taiwan public and update survey data, monitoring market trends and changes in consumer demand.



Research by: Z.com Engagement Lab
Survey Date: March 7th to 14th, 2024
Methodology: Online survey
Target Group: Taiwan internet users aged over 15
Sample Size: 883
Editor: TNL Research
Review by: Tatt Chen

* Contents in this report were drafted with input from generative.ai