Report: HELM Asia - Taiwan Consumer ESG Readiness Report 2024

As the global focus on Environmental, Social, and Governance (ESG) practices intensifies, businesses across the world are rethinking their strategies to align with these critical values. However, understanding how consumers perceive and react to ESG initiatives remains a challenge, especially in diverse markets like Taiwan.

Our latest report, the "Taiwan Consumer ESG Readiness Report 2024," delves deep into the Taiwanese market to uncover consumer attitudes toward ESG themes. This comprehensive analysis not only highlights the current state of consumer awareness but also identifies the key drivers that can influence purchasing decisions and brand loyalty. Whether you're a brand looking to enhance your ESG strategy or a marketer aiming to craft more resonant messages, this report is your essential guide to navigating Taiwan's ESG landscape.

Key findings

• Educational Opportunity: There is significant potential to elevate consumer understanding of ESG, enabling them to make more informed choices and advocate for more meaningful corporate actions.
  
  
• Governance Matters: Governance themes, such as ESG leadership and business ethics, are the most powerful drivers of positive brand perception and consumer action, outpacing more commonly discussed social themes.
  
  
• Tailored Communication: Different age groups respond to ESG themes in varied ways, highlighting the importance of tailored messaging strategies.

   

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  This report provides invaluable insights into how Taiwanese consumers perceive ESG efforts and how these perceptions impact their behavior toward brands. The report reveals that while there is widespread awareness and support for ESG initiatives, consumers struggle to differentiate between various ESG message themes. This challenge underscores the need for brands to craft distinct, impactful messages that resonate on a personal level with their target audience.
  
  

  Unlock the full potential of your ESG messaging!

   

   

  

   

  Download the report here!