July 10, 2024

Industry Trends: Japanese Family Restaurant Brand Market


Japanese Restaurant - Mar 2024



According to the latest survey by Z.com Engagement Lab on Japan's top five family restaurant brands, consumers were surveyed in two main areas: "purchase intention" and "brand loyalty."

In the purchase intention survey, Gusto was the most well-known brand among the five (92%), and Saizeriya ranked first in favorability (56%). When asked whether they would consider dining at these restaurants, both Gusto and Saizeriya topped the list (67%). Regarding whether they would prioritize dining at these restaurants, Gusto received the highest support again (67%).



Chart 1


In the brand loyalty survey, the highest percentage of consumers had dined at Saizeriya (55%), and when asked if they intended to dine there again, Saizeriya also ranked first (70%).



Chart 2





Z.com Engagement Lab will continue to track the attitudes of Japanese consumers toward domestic family restaurant brands and update the survey data to monitor market trends and changes in consumer needs.



Research by: Z.com Engagement Lab
Survey Date: March 15th to 22nd, 2024
Methodology: Online survey
Target Group: Internet users aged above 15 years old
Target Country: Japan
Sample Size: 1,302
Editor: TNL Research
Review by: Tatt Chen

* Contents in this report were drafted with input from generative.ai