September 7, 2023
The percentage of people who believe the COVID situation in the coming year is getting better has dropped to 29%, while those believing it's getting worse has gone up to 33%. We assume such sentiment changes can be attributed to the outbreak of Omicron variant at the end of November 2021 and the recent spike of COVID-19 infections in HK and Shanghai; therefore Taiwanese are showing less confidence.
Since the perceived level of severity has lowered, more people are willing to spend more on dining/entertainment. Therefore, we suggest businesses in dining/entertainment launch special offers to make effective use of the sentiment.