September 7, 2023
When it comes to income budgeting, Taiwanese mainly keep it in the savings rather than making investment. When asked about how they will support their retirement life, the majority say they will rely on the savings they keep before retiring.
Although Taiwan stocks remain to be the most popular investment choice, the growing trend of insurance products in the second half of the year also depicts the diversification of people's investment choices and portfolio. Our reports finds increasing usage rate of Internet banking, but the enthusiasm for switching to web only bank accounts are wearing off. The lowered demand/motivation of opening web only bank accounts will be financial brands' next challenge.