Survey Report: Online Economic Activities in Taiwan - August 2021

With the nationwide level 3 pandemic alert from mid May to end of July, people went through the soft lockdown and spent the most of their time home. Thus their life styles and spending behaviors have also changed greatly. Not only did they do more online shopping, they also changed what they usually buy.

Key findings

• Nearly half (49.0%) of the respondents said they purchased home/electric appliances because they had to stay home.
  
  
• 62.2% of people shopped online more frequently during the level 3 alert, especially people in their 30s, 40s and opinion leaders since they already do most of their shopping online.
  
  
• The survey finds 56.8% buying food/groceries online, including 36.6% of shoppers doing it for the first time.
  
  

Recommendations

Diversified shopping channels, a comprehensive range of products for online shopping and attractive prices should be offered to meet people's needs. Businesses should also consider how to provide faster services to make fresh food/groceries available and continue to observe and adapt to the changes in the post Covid era.

Download the report here!