Using Online Surveys for Successful Promotion Strategies in 2025

Wondering how to keep your promotional strategies fresh and effective in 2025? Trends like video content, authentic interactions, and seamless omnichannel experiences have taken center stage. Staying on top of trends is often overwhelming. This article explores three key promotion trends for 2025 and shows how online surveys can serve as a powerful tool to help you embrace these changes.

3 Promotion Trends to Catch Up With in 2025

1. Short-form and Soundless Videos on Social Media

Video marketing continues to dominate in 2025, with soundless and short-form videos leading the way. Social media short-form videos conveying concise messages and engaging content excel at grabbing attention, while soundless videos with clear visuals and engaging captions have become a powerful tool for reaching audiences who browse in silent environments.

Short-form videos

• 73% of consumers favor short-form videos for gaining insights into products or services. 
• Since 2024, brands on Instagram have shifted focus to Reels, increasing usage by 11% as single image posts dropped by 9%, with Reels achieving higher average impressions than other formats.

Soundless videos 

• The vast majority (74%) of Facebook videos are watched without sound.
• Soundless videos on X with captions experience 28% more viewing time and 1.8 times return on investment.

To effectively integrate video content to boost engagement, shareability, and multi-platform adaptability, businesses should identify audience preferences and test campaign effectiveness continuously.

2. Authentic Marketing Contents

Consumers are increasingly drawn to content both in influencer marketing and user-generated content that creates genuine connections, creating a sense of authenticity. Such content provides a transparent view into a brand’s values and personality, fostering trust and loyalty. 

• Authenticity matters to 90% of consumers when choosing which brands to support
• User-generated content is seen as 2.4 times more authentic than brand-produced content.
• A research study in 2024 regarding influencer marketing, 47% of the respondents look for authenticity, even for sponsored content.

In order to craft authentic content that aligns perfectly with audiences’ interests and values, it is crucial to understand the audience's expectations and how the brand itself is perceived.

3. Omnichannel Experiences

Providing seamless omnichannel experiences in various channels—such as social media, websites, email, and in-store—is increasingly important, as the average number of shopper touchpoints continues to rise. Customers are also expecting consistency across all channels, whether it is online or offline.

• In 2024, shoppers are using 6 touch-points on an average
• Before heading to a physical store, 83% of shoppers researched online. Once in-store, 72% use their smartphones to compare prices or check reviews. 
• 71% of consumers expect consistent experiences across all channels, but only 29% feel this is delivered. 

Tracking customer interactions across platforms could be challenging. Pinpointing friction points and addressing inconsistencies is effective for enhancing a cohesive and engaging omnichannel experience.

Survey Types for Adapting to New Promotional Trends

1. Advertising Effectiveness Surveys

Advertising Effectiveness Surveys are designed to track changes before and after advertising campaigns to evaluate how well they resonate with specific audience segments. Marketers can measure the impact and fine-tune their strategies for greater engagement.

Marketing Challenges:

• Difficulty identifying the most engaging elements in latest content forms (e.g., visuals, tone in short-form videos).
• Limited understanding of how latest content forms (e.g. soundless videos) impact audience perception.
• Lack of data to evaluate the changes of behavior after consuming new contents

Example Questions:

• "What aspects of this video caught your attention the most?"
• "Did the absence of sound impact your understanding of the message?"
• "After seeing this content, did you have a favorable impression of this product?"

Insights:

• Identify which campaign elements (e.g., visuals, tone, length) drive engagement.
• Determine the impact of campaigns on audience perceptions and purchase intentions.
• Likability of the advertisement or content and how it contributed to brand perception

2. Customer Satisfaction Surveys

Customer Satisfaction Surveys measure the level of satisfaction and visualize the gaps in customers’ expectations and the actual experience they had, providing actionable insights into improving brand trust and future promotion strategies.

Marketing Challenges:

• Identifying messaging inconsistencies across channels.
• Addressing dissatisfaction with promotional contents (e.g. inauthentic content).
• Understanding friction points in the customer journey (e.g. between digital and physical touchpoints).

Example Questions:

• "How satisfied are you with the consistency of our messaging across different channels?"
• "Would this type of content make you more likely to recommend our brand to others?"
• "What improvements would you suggest for a more seamless experience across our platforms?"

Insights:

• The impact of advertising, promotions, and campaigns on customer satisfaction 
• Pinpoint disconnects in omnichannel experiences or inconsistencies in promotional messages.
• Gather feedback on the authenticity and relevance of promotional content.

How to Boost Your Promotion with Online Surveys in 2025

Understanding Behavioral Shifts Caused by Video Contents

Advertising Effectiveness Surveys help to measure the impact of short-form or soundless video formats on consumer behavior. These surveys provide insights into whether the content drives desired actions, such as increasing brand awareness or encouraging purchases. Example questions include:

• "After watching this video, how likely are you to consider purchasing this product?"
• "Did this video influence your perception of the brand positively? Why or why not?"

Accessing the Level of Authenticity

Both Advertising Effectiveness and Customer Satisfaction Surveys could be a good approach to examine how authenticity in content influences trust and brand engagement, and thus the brand image. For example:

• "Does this behind-the-scenes content make you more likely to engage with our brand?"
• "Does this content feel authentic and aligned with our brand values?"

Strengthening Omnichannel Integration Strategies 

Customer Satisfaction Surveys help businesses determine whether their seamless integration across platforms is impacting consumer decisions. They evaluate whether consistent messaging encourages loyalty or leads to repeated interactions. Example questions include:

• "Did the ease of switching between our app and website encourage you to complete your purchase?"
• "How would you rate the overall experience across our digital and physical channels?"

Bring Your Promotional Strategies to the Next Level

While staying updated with the latest trends is undeniably important, the key to maintaining a competitive edge lies in thoroughly understanding your target audience and making continuous, strategic adjustments. Well-crafted online surveys offer valuable insights for businesses to address challenges.

Are you ready to elevate your promotional strategies? Z.com Engagement Lab is here to assist you. With our Asia Cloud Panel, you can connect to over 65 million real consumers across 16 APAC regions. Identify your target audience with precision and design campaigns that truly resonate with them!