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TW Dec 21 Article - Why do marketing promotions fail?

  • Research Area:Taiwan
  • Page numeber:10
  • Price:$0

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The marketing promotions seem to fail this year. Double 11 Shopping Festival growth slowed, and Chrisemas and New Year have not turned to be the trending topics yet after the sensation of referendum, by-election, and Leehom Wang scandal. According to the latest research, only one third participants shopped during the Double 11 Shopping Festival, annual sales, and Black Friday.