September 5, 2023

Industry Trends: Tourism Back in the Game, Finally.


travel 2020 July



Though it is still mandatory to wear masks for public transportation, Taiwan is experiencing an increase in travelling intentions and spendings. We gathered opinions from respondents age 18 to 60 years old during July 1st till 6th this year, on the overall environment and spending plans. Let’s keep everyone in the know so we can all make smarter decisions.

Yes domestic travelling, save overseas for next year

This research shows that though 2020’s travel spending is still down compared with same period last year (-5.9%), but the decline is much less compared to the drop in March (28.9%) and May (-25.8%). Those under 29 years old are much more optimistic, while 30 to 39 year olds are much more pessimistic than elderlies aged 50 and over. Perhaps tourism businesses can focus on younger or elderly groups. This is because these two groups have both time and spending intention for travels. While almost 70% of respondents are reluctant to travel overseas, 75% are willing to spend time travelling domestically.

Chart 1

East coast getaway to escape summer heat

For the next three months, outdoor activity is still the number one tourist attraction. Moreover, the scenic spots and promotion remains the key decision factors. The east coast around Hualien & Yilan area are still the top destinations and related businesses should start getting creative to cope with this demand influx. Most people (60%) are more comfortable with driving their own vehicles compared to public transportation. Nevertheless people’s willingness to take public transportation is much better than May. However, due to a closed environment, nearly 50% of respondents are still extremely worried about taking the plane or ship.

Chart 2

So when will international travels resume?

Previously it was February/March, but now Taiwanese are delaying their oversea travel plans till April/May 2021. Personal recreation and family trips remains the number one travelling purpose, followed by business purposes. Japan and South Korea still top the destination charts. The data shows that Japan travel plans can serve as an overall international travel indicator as results are quite similar. Perhaps tourism related services can combine the desire to travel to Japan/South Korea with outdoor activities. For example, enjoy the Japanese/Sourth Korea outdoor/beach vibe while travelling in taiwan, or promote related camping devices and tools.

Chart 3

If not now, then when?

The pandemic can be seen as a touchstone for the tourism business. While we can’t predict the future, we can start act upon the increasing dometic travel trend. Get creative and fun! The recent international “glamping” trend is probably an idea the tourism industry can leverage and seek to create cross industry collaborations.

Want to know how your industry, consumer insights are doing in Taiwan or other parts of Asia?

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Survey Agency: InsightXplorer Ltd.
Date: July 1 to July 6, 2020
Survey Method: Online survey
Respondents: People aged 18-60
Number of samples: 829
Author: Cher Chang



Download the full report here.