September 5, 2023

Industry Trends: Over 40% of Netizens Follow eSports to Fuel the Economy


esports 2021 November



The world-famous eSports, League of Legends Season 11, ends on Nov. 15, and the eSports carnival 2021 is held at the end of November. Although eSports has been considered not a sport by many people, it led to economic growth over the past few years.



According to the latest survey result, over 40% of netizens cared about eSports, and the composition was male in the majority. It was also found out that 80% of eSports players watched and followed games. In addition, people hear about games through websites, television shows, and friends, and the most popular eSports forums are and PTT.


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In the past three months, approximately 40% of netizens have attended eSports games. 67% of them watched video records of games, 57% of them watched live streams. The games they watched were League of Legends in a majority that includes Asia Esports Championship 2021 and First Bank LSC The 5th League of Legends School Championship.


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In addition, 24% of participants played eSports personally. In the majority, male participants played eSports, and half of them spent 1 to 3 hours every day playing games. People spent 2.6 hours playing games on average during weekdays and 3.5 hours on average on weekends.


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Over 80% of the eSports players also purchased eSport merchandise. They were willing to pay NT$1,900 to NT$2,900 for keyboards, earphones, and mouses that ranked in the top 3 popular merchandise, and the monitors were ranked No.4 with a budget of NT$ 4,271 on average.


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With the growth of the eSports industry over the last decade, the critics of eSports have diminished. The latest research pointed out that over 60% of participants agreed on eSports to be promoted as a sport. Not only the game players were supporters with over 80%, but also eSports were supported by people who don’t play games to be a sport with 61% and to be promoted vigorously with 62%.


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The eSports industry grows year by year, and it becomes a popular issue again because of Covid-19. The operation of eSports games, the purchase of merchandise, and the new business opportunities are important information and trends that should be followed by relative industries.



Survey Agency: InsightXplorer Ltd
Date: Nov 3 to Nov 5, 2021
Survey Method: Online survey
Respondents: People aged 18-60
Number of samples: 1123
Author: Mercy Shao



Download the full report here.