Survey Report: VR & AR Gaming Market in Taiwan - May 2021

Regarding penetration rate, Taiwanese gamers are not very keen on VR and AR games. Both are found to have less than 30% of gamers saying they have played.

Key findings

• VR Games: Despite its low penetration rate, almost 80% of those who have played give positive reviews. As to those who have not played, it's simply because they don't have the chance yet and more than half are willing to give it a try.
  
  
• AR Games: Over 60% of netizens have not tried AR games. In addition, less than half are willing to give it a try. Comparing with VR games, AR games have rather low market potential in Taiwan.
  
  

Recommendations

• Most netizens who have tried VR games give good reviews, so businesses can upgrade experience marketing with VR. For example, travel businesses can take potential customers on a VR tour to explore their destinations while interior designers can demo what future offices are like to their clients. These are the examples where businesses can apply VR to enrich product experiences.
  
  
• The key factors why players stick to AR games are the interactive features, having fun with other players and the rich storylines. For an AR game to keep its players, it's important to update the game with diverse roles/game characters and provide different storylines.
  
  

Download the report here!