Survey Report: Gaming Behaviors in Taiwan - January 2021

According to the average time spent and sentiments toward paying for gaming, we categorize Taiwanese gamers into 4 segments - hardcore gamers, shrewd gamers, fast-track players and casual players.

Key findings

• 22.3% of hardcore gamers: The majority is between 30-39, mostly male. They work full-time, have high income, willing to pay for downloading games and spend during games.
  
  
• 10.3% of shrewd fans: They are heavy players, mainly 16-29 and the majority are students. They prefer free games and would rather not spend money on them.
  
  
• 25.2% of fast-track players (whales/dolphins): These are moderate gamers, mainly above 30. They play no more than 6 hours per week, willing to pay for downloading/playing games.
  
  
• 42.3% of casual players: These are light gamers, largely between 40-50 and mostly female. They play no more than 6 hours per week and prefer free games.
  
  

Recommendations

• COVID did trigger a slight increase in gaming frequency for Taiwanese gamers. Therefore, the focus of mobile gaming development/design should be how to draw gamers' attention during their fragmented time.
  
  
• Young gamers, the 16-19-year-olds in particular, show greater enthusiasm and attention to video games than the other age groups. Creating connection with young gamers is an investment that game developers/agents must make to establish brand recognition and foster customer loyalty.
  
  

Download the report here!