September 7, 2023
Our report finds that Nintendo Switch has the largest market share (60%) in Taiwan now. During the level 3 COVID alert, 60% of players spend their time on game consoles more frequently. In the next 6 months, 25% plan to get a new console, so we can expect the market to grow.
Satisfying different consumer demands, competitive price and allowing family participation are the key factors attributing to Switch's large market share. As the opinion of family/friends is a decisive factor when players buy game consoles, the manufacturer has successfully won the hearts of consumers during the pandemic because it creates family friendly gaming environment and allows family participation.