Survey Report: Game Consoles in Taiwan - July 2021

Our report finds that Nintendo Switch has the largest market share (60%) in Taiwan now. During the level 3 COVID alert, 60% of players spend their time on game consoles more frequently. In the next 6 months, 25% plan to get a new console, so we can expect the market to grow.

Key findings

• As to spending, most people are willing to spend around 15,000-20,000 on game consoles and accessories.
  
  
• For purchase habits, 40.3% of players get the games and accessories first and then buy more games later. Another 38.0% tend to wait for discounts and special offers.
  
  
• Apart from personal entertainment, players also need games where family and parents/children interaction is involved. From the games they own, the top five popular game types are Action/Adventure (57.7%), Sports (48.2%), Racing (46.3%), Puzzles (37.5%), and Family/Kids (36.8%).
  
  

Recommendations

Satisfying different consumer demands, competitive price and allowing family participation are the key factors attributing to Switch's large market share. As the opinion of family/friends is a decisive factor when players buy game consoles, the manufacturer has successfully won the hearts of consumers during the pandemic because it creates family friendly gaming environment and allows family participation.

Download the report here!