Survey Report: Impact of COVID-19 in Taiwan - July 2021

Based on the number of COVID cases these days, we can see the outbreak gradually being contained. Netizens feel optimistic and believe the environment will improve in the coming year. Meanwhile, people still perceive the outbreak situation as severe and believe they shall not relax their defenses for it. Vaccination intent is also growing.

Key findings

• Taiwanese netizens plan to cut their budget by 41.5% for the next month. The senior the age group, the more they reduce their budget.
  
  
• For categories people plan to spend more in the next month, budget for packaged foods, medicine/health supplements and household goods is going up by more than 40%.
  
  

Recommendations

• While people are making fewer trips outside during the COVID alert, young groups have increased their budget substantially for packaged foods. This will be an excellent opportunity for e-commerce companies to reinforce and improve their marketing strategies on packaged foods targeting young consumers.
  
  
• For non-necessities such as travel, luxury goods, fashion/apparel or other entertainment products, although consumers might not open their wallet for them in a short time, brands and businesses should stay in contact and interact with consumers, increase brand awareness or try out new ways to provide services to consumers.
  
  

Download the report here!