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September 7, 2023

Survey Report: Impact of COVID-19 in Taiwan - May 2021


Ever since the cluster infection linked to China Airlines and the Novotel airport hotel in Taoyuan broke out in April, number of local COVID cases continues to go up. People's positive sentiment towards the environment is therefore tumbling and they've prolonged their expectation on when to live a normal life again. Even though the outbreak has been on the rampage, our report found nearly 50% of people showing rather low intent to get vaccinated before the local infections started to spread.


Key findings

    • All age groups are turning pessimistic, especially those between 50-60, with nearly 40% believing the situation will continue to worsen.

    • The overall willingness to join travel bubble is 23.4%. As high as 30% of 16-29 year olds are interested whereas those between 50-60, whose perceived severity of COVID is the highest, are the least interested.

    • More than 50% of Taiwanese own stocks (including ETF). Those between 30-39 have the highest percentage of people making investment.



  • In addition to consumers' demand, retailers should also take marketing strategies and sales channels into consideration. While consumers are protecting themselves from COVID by going out less, it is wise to increase online marketing and inventory for online shopping.

  • Regarding investment choices, stocks (including ETF) is the most popular option. However, while COVID continues to affect trading, we will have to observe the changes in investment choices.



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Download the report here!



#survey report