Survey Report
2024 Asia Consumer Behavior Toward Imported Products

Unveiling Consumer Trends in Imported Products Across Asia!

Engagement Lab, a service operated by GMO Research & AI, conducts regular independent studies to provide valuable insights across various industries. This white paper compiles findings from our latest research, offering a detailed look into consumer behavior and preferences for imported products in Singapore, India, Malaysia, and Indonesia.

Practical Insights Delivered by This Study

This study offers actionable insights for the following industries and business strategies:

• Product Development & Branding (Consumer Goods and Luxury Brands)
  Understand the specific factors consumers prioritize to develop product specifications and brand messaging tailored to your target market.
• Market Entry Strategies (Importers and E-commerce Businesses)
  Analyze how consumers in each country perceive specific countries of origin and product categories, helping you optimize your product lineup and marketing strategies.
• International Marketing (Advertising Agencies and Tourism)
  Uncover how factors like "culture," "brand image," and "entertainment" from specific countries influence purchasing behavior, enabling you to design more effective promotional campaigns.

This study provides specific data to optimize product development and market entry strategies.

For a deeper dive into these insights, read the full article here.

In this Survey Infographics you will find: How domestic and imported products are perceived. The types of imported products consumers have purchased. The countries of origin that consumers highly recommend to their family and friends. Explore consumer group comparisons by country.

Learn more about Asian Consumer!