Survey Report
Advertising Influence on Non-Gamers in 2024
Unveiling Consumer Trends in Gaming Across Asia!
Engagement Lab, a service operated by GMO Research & AI, conducts regular independent studies to provide valuable insights across various industries. This white paper compiles findings from our latest research, offering a detailed look into consumer behavior of non game player in Singapore, Vietnam, Thailand.
Practical Insights Delivered by This Study
This study offers actionable insights for the following industries and business strategies:
- Advertising Effectiveness and Audience Insights (Advertising Agencies and Media Buyers)
Gain a deeper understanding of how advertising influences non-players and drives engagement across diverse audiences.
- Expanding Target Audiences (Gaming Companies and App Developers)
Understand how to appeal to non-gamers through advertising and drive them toward engaging with gaming-related products or services.
For a deeper dive into these insights, read the full article here.
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In this Survey Infographics you will find:
- Gameplay Experience After Viewing Ads
- Top reason for being influenced
- Most Frequently Used Digital Platforms
- Effective Advertising Approach to Non-players
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Learn more about Asian Consumers!
