Survey Report
2024 Fashion Trend-Savvy vs Trend-Averse in Asia

Unveiling Consumer Trends in Apparel Products Across Asia!

Engagement Lab, a service operated by GMO Research & AI, conducts regular independent studies to provide valuable insights across various industries. This white paper compiles findings from our latest research, offering a detailed look into consumer behavior and preferences for Apparel products in Singapore, India, Malaysia, and Indonesia.

Practical Insights Delivered by This Study

This study offers actionable insights for the following industries and business strategies:

• Product Development & Innovation (Apparel Brands and Retailers)
  Understand the behavioral differences between trend-savvy and trend-averse consumers in the Asian apparel market to refine product offerings and sales strategies.
• E-commerce Optimization (Online Marketplaces and Platforms)
  Learn how online shopping preferences vary between trend-savvy and trend-averse consumers to optimize digital storefronts and promotions.
• Marketing Campaign Optimization (Advertising Agencies and Fashion Advertisers)
  Analyze the media and communication channels preferred by each consumer group to create impactful, audience-specific campaigns.

Key Findings

• The most common purchase frequency was "once every 2–3 months," with some countries showing a tendency for even more frequent purchases.
• Approximately 40% of respondents reported using "online shopping," though in certain countries, the proportion of those preferring "boutiques and specialty stores" was higher.

This study provides specific data to optimize product development and market entry strategies.

For a deeper dive into these insights, read the full article here.

In this Survey Infographics you will find: Sources of Information for Reference Frequency of Purchase Main Purchasing Locations Top 3 Factors to Consider When Purchasing Brand Preference Explore consumer group comparisons by country.

Learn more about Asian Consumer Behavior!