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Generating Great Ideas for Holiday Marketing Campaigns with Customer Feedback

Brainstorming ideas for the next holiday campaign? Find the hints hidden in your customers' feedback.
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Consumer Behaviors: How Singapore Leads APAC’s Digital Banking Revolution

Discover key insights from Singapore’s digital banking market, including user behavior, satisfaction, security concerns, and growth strategies.
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Let's Survey the Usage Trends of Mobile Games in Asia

Southeast Asia has seen an increasing number of young mobile game users, driven by the widespread availability of affordable smartphones.　
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Industry Trends: Japanese Consumers' Expectations and Perspectives on Online Banking - Mixed views towards future of Financial Services

Explore Japanese consumers' expectations for online banking—insights into innovation, challenges, and future trends in financial services.
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How to Start and Optimize Your Social Commerce Strategy in 2025

Social commerce is rapidly evolving in 2025. What are the strategies to leverage the rising trend?
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Industry Trends: Taiwan Online Banking Industry Insights - Optimistic and Future Trending in "right direction."

Unveiling Taiwan's online banking future: consumer optimism, demand for innovation, and strategies driving growth in a competitive market.
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Using Online Surveys for Successful Promotion Strategies in 2025

How to keep your promotional strategies fresh and effective in 2025? Explore the 3 key trends and how online surveys help you embrace these changes.
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To Leverage Competitive Analysis and Gain an Advantage in the Market

Competitor analysis is a research process that uncovers information about competitors from various perspectives.　
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Review and Optimize Your Membership Strategy for 2025

Discover key 2025 business trends, including digital-first strategies, Gen Z engagement, and building lasting customer relationships for success.
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Industry Trends: Analysis of Key ESG Themes in Six Asian Countries - Diverse Focus and Common Trends

Explore ESG priorities across six Asian nations, uncovering safety focus, environmental variation, and governance insights.
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Industry Trends: Confidence and Needs for the Future - Taiwan Through the Perspective of the Midlife Population

Explore the perspectives of Taiwan's midlife population (ages 31-60) on the nation’s future, including desires for change and growth.
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How to gain new members to your membership business

Learn effective strategies to attract, engage, and retain members with personalized outreach, exclusive perks, and a strong community focus.
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Survey Infographics: Key Points for Entering the Asian Cross-border EC Market in 2024

Explore key strategies for entering the Asian cross-border EC market in 2024, with insights on trends, challenges, and opportunities. download
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Survey Infographics: The Characteristics of Repeat Travelers from China in 2024

Explore the characteristics of repeat travelers from China in 2024, including their preferred destinations, spending habits, and booking behaviors. download
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Survey Infographics: Advertising Influence on Non-Gamers in 2024

Discover how advertising impacts non-gamers in 2024, with insights into their perceptions, behaviors, and engagement across platforms. download
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Survey Infographics: 2024 Asian Game Players

Discover key insights from the Asia Game Survey 2024 with engaging infographics, highlighting trends and behaviors of Asian gamers. download
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Survey Infographics: 2024 Fashion Trend-Savvy vs Trend-Averse in Asia

Explore our 2024 fashion infographic comparing the distinct purchasing behaviors of trend-savvy and trend-averse consumers in the apparel industry. download
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Survey Infographics: 2024 Asia Consumer Behavior Toward Imported Products

Uncover 2024 trends and preferences shaping Asian consumer decisions on imported products with valuable insights and regional analysis. download
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Report: HELM Asia - Thailand Consumer ESG Readiness Report 2024

Explore Thai consumer ESG insights. Learn key themes, messaging strategies, and factors driving trust and engagement for impactful business growth. download
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Report: HELM Asia - Indonesia Consumer ESG Readiness Report 2024

Discover key insights into Indonesian consumers' ESG priorities and learn how tailored strategies drive trust, action, and lasting engagement. download
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Report: HELM Asia - Malaysia Consumer ESG Readiness Report 2024

Explore Malaysia's ESG consumer trends with insights on governance, transparency, and generational preferences to craft impactful, trust-building strategies. download
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Survey Report: Passive behavioral data tracking Taiwan Taxi Rider Research

This survey report provides an in-depth analysis of Taiwanese internet users’ Uber and Transportation data. download
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Report: HELM Asia - Taiwan Consumer ESG Readiness Report 2024

Download the Taiwan ESG Readiness Report 2024 for insights into consumer perceptions and strategies to enhance your brand's impact. download
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Report: HELM Asia - Japan Consumer ESG Readiness Report 2024

Discover key findings on how Japanese consumers perceive ESG initiatives. Download a report to enhance your brand's ESG communication strategy. download
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Our service is featured in Tech in Asia

Z.com Engagement Lab’s service is featured in an article in Tech in Asia!
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Website renewal announcement

We are pleased to announce that the Engagement Lab website has been newly redesigned as of January 10, 2023.
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Z.com Engagement Lab is exhibiting at The MarTech Summit Asia 2024

Z.com Engagement Lab is exhibiting at The MarTech Summit Asia 2024, which is happening in Singapore on April 23rd–24th.
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Z.com Engagement Lab is exhibiting at CCO & Enterprise Leaders Summit 2024

Z.com Engagement Lab is exhibiting at CCO & Enterprise Leaders Summit 2024, which is happening in Singapore on March 26th–27th.
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Z.com Engagement Lab is attending MarTech Summit in Bangkok

Z.com Engagement Lab is attending MarTech Summit Bangkok, which is happening in Bangkok on October 18th–19th.
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Z.com Engagement Lab will exhibit at DigiMarCon Australia 2023

Z.com Engagement Lab is exhibiting at DigiMarCon Australia 2023, which is happening in Sydney on September 20th–21st.
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Z.com Engagement Lab is attending Seamless Asia 2023

Z.com Engagement Lab is attending Seamless Asia 2023 which is happening in Singapore on June 27 & 28.
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Z.com Engagement Lab is exhibiting at The Customer Show Asia 2023

Z.com Engagement Lab is exhibiting at The Customer Show Asia 2023 which is happening in Singapore on March 29 & 30.
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Customer Satisfaction Survey : Tips and Free Template

A customer satisfaction survey allows for a clear understanding of the satisfaction levels and dissatisfaction points that customers have regarding a product or service. download
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What is Online Panel?

An online panel is a pre-selected group of individuals, namely panelist, who agree to participate in surveys for research purposes, offering valuable feedback on products and services. download
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Best Practice for Agile Marketing

Agile marketing is a marketing approach that emphasizes speed and flexibility to quickly respond to customer needs and market changes. download
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Brand Loyalty Survey : Tips and Free Template

A brand loyalty survey measures and assesses how loyal customers are to a brand and helps in devising strategies to enhance loyalty and encourage repeat purchases. download
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Product Package Testing Survey : Tips and Free Template

A Product Package Testing Survey measures the impact of package design on customers' purchasing intent and evaluates whether the design is appropriate. download
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Usage and Attitude Survey : Tips and Free Template

A usage and attitude survey is crucial for understanding how consumers are using a company’s products and services, which in turn helps in improving those products and services and optimizing marketing strategies. download
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Brand Awareness Survey: Tips and Free Template

Discover how brand awareness surveys can enhance your market position and identify marketing challenges. download
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Brand Perception Survey: Tips and Free Template

A brand perception survey identifies the gaps between the intended brand image and the actual consumer perception. download
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Purchasing Behavior Survey : Tips and Free Template

A Purchasing Behavior Survey allows businesses to understand the entire customer purchasing process and identify the factors influencing their purchase decisions. download
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Concept Testing Survey: Tips and Free Template

A concept testing survey collects evaluations and reactions from potential customers, providing critical insights into how well a concept is received. download
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Advertising Effectiveness Survey: Tips and Free Template

An advertising effectiveness compares consumer behavior and attitudes before and after ad placement, which helps determining if the campaign has successfully increased product or service awareness, improved brand image, and boosted sales. download
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Website Evaluation Survey: Tips and Free Template

A website evaluation survey gathers user opinions and feedback from website visitors, and provide insights into how visitors perceive and interact with your website. download
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