Survey Report
2024 Asian Game Players

Unveiling Consumer Trends in Gaming Across Asia!

Engagement Lab, a service operated by GMO Research & AI, conducts regular independent studies to provide valuable insights across various industries. This white paper compiles findings from our latest research, offering a detailed look into consumer behavior and preferences for gaming in Singapore, Vietnam, Thailand.

Practical Insights Delivered by This Study

This study offers actionable insights for the following industries and business strategies:

• Player Behavior Analysis (Gaming Companies and Publishers)
  Understand how player demographics, gaming habits, and device preferences vary across different regions in Asia to better cater to diverse player needs.
• Marketing Strategies for Gamer Engagement (Advertising Agencies and Gaming Platforms)
  Explore how gamers discover new games, their preferences for social media and influencer channels, and how these insights can enhance marketing strategies.
• Revenue Optimization (Subscription Models, In-App Purchases, and Advertising)
  Gain insights into spending behaviors, such as in-app purchases and subscription models, to design monetization strategies that resonate with players.

This study provides specific data to optimize product development and market entry strategies.

For a deeper dive into these insights, read the full article here.

In this Survey Infographics you will find: Player demographics across mobile, esports, NFT, and AR games Top platforms for discovering new games Monthly in-game spending habits Key factors players consider when choosing games

Learn more about Asian Game Players!