September 5, 2023
Membership engagement is a key component for businesses in today’s interconnected business-consumer dynamic. The pathways for membership engagement have evolved with technology, creating multiple channels that businesses can use to keep their members engaged.
Membership engagement refers to the level of interaction that goes on between an organisation and its members. At its core, it is a mutually beneficial investment by both parties to maintain a relationship, and this engagement can take many forms. Membership engagement can be nurtured through various strategies, such as regular communication through socials, exclusive benefits, online communities, and events, among others.
By increasing membership engagement, businesses are able to build stronger relationships with their members, increase retention rates, and create an engaging and active community for their business.
It is important for businesses to measure members’ engagement for several reasons:
So, measuring members’ engagement is key in helping a business identify opportunities to improve its customer satisfaction, boost revenue and increase its member retention and referrals.
For a business to develop a long-lasting relationship with its members, it is important for it to have in place an effective member engagement strategy. There are several factors to consider in the development of a successful members engagement plan. These include:
Another effective pathway to boost member engagement that many businesses are turning to, (and is cost-effective), is to integrate an engagement API into their existing membership ecosystem. Based on the statistics provided from Ad2iction, a Taiwanese marketing technology company, the company saw a significant increase after it integrated an engagement API from Engagement Lab.
The deployment of a panel network through the engagement API enabled the businesses to achieve a 90% participation rate in its survey programs, three times the usual participation rate (before integration) and a growth of between 100–150 new members per month.
These highly positive figures are reflective of the benefits a business can achieve through the simple integration of an engagement API.
Find out more about how your business boosts membership engagement with the services that Engagement Lab provides.
Talk to our consultants today!