October 20, 2023
|Nestia is a one-stop lifestyle app company headquartered in Singapore; it has been in operation since 2016. With over 1.3 million download users in Singapore, Nestia offers users access to daily informational and lifestyle necessities, such as the news, travel planning, movie ticket bookings, mobile payments, lottery, umbrella rentals and more. With the success of its business, Nestia has begun to plan regional expansion, with Malaysia being the first international launch destination.
(Head of Business Development)
Nestia is part of GMO Research’s panel network, and the two brands have been on an active journey since April 2021. According to Ms Cheryl Wang, Head of Business Development, Nestia’s experience as part of the research panel has been nothing short of positive thus far.
Nestia operates as a user-based platform, providing service and information to its customers. By being part of the panel network, Nestia is able to:
While Nestia has shared a positive experience, Cheryl does acknowledge that its main challenge is to continuously bring in new users to their platform, to be active members of the surveys offered.
Cheryl believes that the partnership between the Nestia and GMO Research will continue to grow and evolve. She said that the results they have been generating from the survey efforts have piqued the interest of their clients, so allowing them to refer to GMO Research as they work towards expanding the panel networks.