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TW June Article-How COVID-19 has changed the demand for skincare?

  • Research Area:Taiwan
  • Page numeber:10
  • Price:$0

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The global beauty industry has been under a great crisis since last year and has broken the resilience which had been consistent for 15 years before the pandemic. COVID-19 has changed the customers' behavior and brought a seminal change in how people are thinking about consumption. Although there is a comprehensive decrease in market demand, opinion leaders and amplifiers predict that they are going to increase the consumption of skincare products in the next three months. How do we seize the business opportunity? What is the new normal in the post-pandemic era for the skincare market?