Product Details

Can the brand leverage the market growth of games in communication strategy?

  • Research Area:Taiwan
  • Page numeber:10
  • Price:$0

Product Details

The COVID-19 pandemic drives the growth of the game market and the business opportunities of devices, advergames, and in-game advertising. The estimation of the market size has increased to $174.9 billion. Does the game market in Taiwan synchronize with the global market? What are the features of game players in Taiwan? How do brands communicate with the market in games?

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